After 13 years of working with Totem, designer Raf Simons has realigned his eponymous collection with PR Consulting for North American and European public relations, including his shows.

PR Consulting already represents Simons’ other creative outlet, Jil Sander. It won the Jil Sander account two years ago, ending Marion Greenberg’s 17-year run with the house.

PR Consulting’s Pierre Rougier and Simons have been close friends for many years.

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