By  on November 9, 2015

SHANGHAI — It’s already by far the biggest shopping day in the world’s largest e-commerce market, but experts predicts this year’s Singles’ Day will be the biggest ever.

The shopping bonanza has been held every year on November 11 since 2009, when China’s e-commerce giant Alibaba decided to encourage single people to buy a little something special for themselves on the one day of the year that celebrates them. The 11/11 date actually had been co-opted in China as a festival for single people in 1993.

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