SLOW AND STEADY: Slowear has cast anchor on the Rive Gauche.

Following its Paris outpost in the Marais, the Italian men’s wear specialist has inaugurated a second unit on the Boulevard Saint-Germain, with three more in the pipeline: Tokyo in July, New York in August and also Padua.

By year-end the multibrand retailer, which comprises Incotex (pants), Zanone (knits), Glanshirt (shirts) and Montedoro (outerwear) under the Slowear banner, is expected to run a total of 20 boutiques. 

“We are a family company, so we don’t have to grow; we are taking it slowly and looking for the right locations,” Roberto Compagno, Slowear’s president, told WWD.

He pointed out that the group, which registered a 2014 turnover of 50 million euros, or $66 million at average exchange for the period, has doubled its sales in the last three years.

“About 30 percent of our business is achieved in Italy; the rest is export,” he noted, adding that brand was doing best on the Japanese market, followed by the U.S. and Europe.

The new Saint-Germain unit, designed by architect Carlo Donati, boasts a retro-inspired interior via original Fifties furniture; an old-school barbershop by appointment, as well as a small wine-tasting cellar in the basement.

Vintage photography, vinyls and men’s grooming products complete the shop’s offer, which blends in well with the neighborhood’s growing men’s wear flagships.

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