By  on April 23, 2019

PARIS — SMCP has struck a deal with as it seeks to widen the reach of its contemporary fashion labels Maje and Sandro with Chinese consumers.

Calling the deal an “important milestone” in its digital strategy in the Asia-Pacific region, the company said in a statement it would add to a growing digital presence in China, which already includes own-label web sites as well as a longstanding deal with Alibaba’s Tmall.

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