The company has tested the market for the two brands since 2015 through other stores, and is opening the Sandro and Maje shops in the Artz Pedregal mall through a partnership with Grupo Sordo Madaleno’s Retail Fashion Group.
“Mexico, with a young and fashion-savvy population, offers promising growth prospects for SMCP,” said chief executive officer Daniel Lalonde, referring to Mexico as a key country for the group.
Further expansion for the two contemporary French labels will be focused on Polanco, Monterrey, Puebla and Guadalajara in the coming years, the company said.
In July, the group flagged plans to focus North American expansion on larger coastal cities like Miami, Los Angeles, San Francisco, New York and Las Vegas in addition to Vancouver and Toronto in Canada. Lalonde has said that the company planned to speed up store openings over the second half of this year, along with a “pretty important program” in the works for 2019.
“We believe in brick-and-mortar even in America,” the executive said at the time.
Maje, which has about 60 points of sale in North America, opened its fifth unit in Manhattan in October, a 1,200-square-foot flagship in Rockefeller Center.
The French company is controlled by Chinese textile conglomerate Shandong Ruyi Group and was listed on the French stock market just over a year ago, which generated funds to fuel the expansion. Lalonde, who has run the group since 2014, has driven the company into more balanced geographic territory, notably increasing sales outside of its home market of France.