By  on October 2, 2018

COSTA MESA, CALIF. – In Kermit the Frog green, it’s hard to miss Sandro’s pop-up shop buildout at South Coast Plaza.

The glass pod is the first time the brand’s done something on that scale for a pop-up experiment and highlights its latest mash-up with “The Muppet Show” and dabbling in the children’s market. It’s also what brands need to do at retail if they want to remain relevant to consumers, SMCP North America president Paul Griffin said.

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