Outside the Smith & Brit boutique in Chelsea.
Appeared In
Special Issue
Beauty Inc issue 02/16/2016

Working together at Space NK in SoHo, recent New York transplants Claire Beevers, Ali Hynes and Kristyn Smith each found themselves in career lulls at the same time. Between them, the trio has a wealth of beauty expertise—Beevers managed prestige fragrance counters at Harrods and Selfridges, Hynes reported on beauty for The Telegraph before training to become a reflexologist and Smith worked as a medical aesthetician in Beverly Hills. They brainstormed ideas and the result is Smith & Brit, which opened in October in Chelsea. The boutique carries 12 lines from both the U.S. and across the pond, each one thoroughly vetted. “I was so overexposed to different trends and brands,” says Hynes. “We take our time to really try out products and think about [them].” Bestsellers include candles and skin care—infused with seaweed sourced from the English coastal town of Margate—by Haeckels, essential oil blends and scents from upstate New York-based Lake & Skye and anything by Clark’s Botanicals. Smith & Brit’s offering skews natural and organic, but results-oriented products are key. “We like natural ingredients, but we also like effective,” says Beevers. “These are brands we know and trust.” Makeup applications, facials and reflexology are also on offer. “It’s a hands-on experience where we can relate to client needs,” says Beevers. “People can just have a cup of tea, play and pick our brains.”

Smith & Brit; 233 West 19th Street; 917-675-6651

This story first appeared in the February 16, 2016 issue of WWD. Subscribe Today.

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