By  on December 6, 2018

Shoppers want to hang their values alongside their stockings this holiday season — and likely beyond. Mass-produced holiday-scented candles, a trio of beauty samplers or an apologetically lush robe aren’t ringing in the cheer as thoroughly as a sustainable alternative, or similar.

With SAP’s latest survey reaching 1,000 U.S. shoppers during the holidays, more than half, or 54 percent, of Americans consider themselves to be “socially conscious shoppers” and “nearly two-thirds prefer to purchase gifts from brands that support specific social causes.” SAP is a global enterprise software provider that aims to better businesses across industry.

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