Southern Tide is expanding its retail reach.
The colorful sportswear brand owned by Oxford Industries will see new stores opening in Raleigh and Asheville, N.C., this summer and Wilmington, N.C., this fall. They will join the recently opened stores in Kiawah Island and Greenville, S.C., and Naperville, Ill.
The new stores, which will all be around 1,500 square feet, will be owned and operated by local merchants: Rebecca Byrd Inc. in Raleigh and Asheville, and Palm Garden II LLC in Wilmington, N.C.
The Raleigh store will be located in North Hills, while the Asheville store will be in the historic Biltmore Village. The Wilmington store will be located in the Mayfaire Town Center. Both the Raleigh and Wilmington stores will offer special game day-themed merchandise to appeal to the college-age populations in those communities.
In addition, the brand has opened a shop-in-shop at the Shift in Nantucket, Mass. The shop carries both men’s and women’s wear and also features a custom ice cream and beverage tricycle.
Christopher Heyn, Southern Tide’s chief executive officer, said the new retail stores are expected to be “focal points for each local community through their consumer engagement and community activities. We are proud to align ourselves with wholesale partners who have great knowledge of the local markets.”
He said the locations were chosen to align with the brand’s Southern heritage. “Our new locations give a nod to the current celebration of Southern style embodying an authentic, active and classic point of view. Our new signature stores are all based in terrific communities that have immense opportunity for our brand. This retail expansion shows our continued growth across the country.”
The stores are designed to give a nod to the brand’s nautical aesthetic and include branded skiffs hung from the ceiling and several Skipjacks, the brand’s signature fish, throughout.
Oxford purchased the Greenville, S.C.-based Southern Tide brand in April 2016 for $85 million.