Space NK is moving on.
Under the direction of new managing director Noah Rosenblatt, Space NK’s 99 Greene Street in Manhattan closed Jan. 18 and the retailer opened a new outpost at 31 Prince Street this week.
“Space NK has experienced significant growth in the U.S. since our first boutique outside of Great Britain opened in 2007,” said Rosenblatt of the retailer, which was founded by Nicky Kinnaird in the U.K. in 1993. “We now operate 26 shops, including two in SoHo. We’ve been very fortunate to build a loyal following in downtown Manhattan, and with the relocation of our 99 Greene Street store to NoLIta, Space NK can widen our reach and enjoy storefront exposure at the busy corner of Prince and Mott Streets.”
The new store unveils a new U.S. retail design for Space NK, consistent with new stores in the U.K. The 750-square-foot shop — smaller than its predecessor on Greene Street — pairs dark wood with cream Corian and polished chrome, along with a spiffed-up corporate logo.
“The updated look offers a more focused presentation of the assortment in a modern apothecary setting,” Rosenblatt said. Space NK will also maintain elements of the building’s unique design, opting to restore the original wood and tile flooring.
Services from the staff makeup artists, skin specialists and hair stylists will include complementary makeovers, tutorials, express facials and dry styling.
Two new additions to Space NK’s assortment include a line of sun protective and antiaging skin-care products from London-based cosmetic and dermatologic surgeon Luca Russo, and Aromatherapy Associates Open Space Bath & Shower Oil, a blend of essential oils meant to relieve tension and restore balance.
As well, the brand has just moved into Canada by opening a shop-in-shop at Nordstrom Pacific Centre in Vancouver, and Rosenblatt noted that Space NK has plans to perfect the presentation and roll out additional doors in Canada.
In the U.S., the brand also operates 17 shops-in-shop in Bloomingdale’s doors, including one in the retailer’s SoHo outpost.
“We will continue to look at the Bloomingdale’s shops-in-shop as another growth platform,” Rosenblatt said. “They are also a great entry point into new markets — they raise brand awareness.”
Going forward, Rosenblatt is eyeing expansion in Northern California, where the brand has stores in Palo Alto’s Town & Country Village and Marin.
“With our latest boutique openings, as well as several upcoming store openings and new retail partnerships, we are anticipating a very busy 2016,” Rosenblatt said.