Beauty retailer Space NK is expanding its reach in the U.S.
On Nov. 22, the retailer, which currently operates four freestanding stores in the U.S., will open a new store at 968 Lexington Avenue in New York City. Other locations for the brand in the U.S. include two Manhattan stores — a SoHo flagship and a unit on the Upper West Side — and doors in Scarsdale, N.Y., and Short Hills, N.J.
In addition to the freestanding store, Space NK recently opened five new store-within-store boutiques at Bloomingdale’s, bringing the total to 14 locations with the department store. Current locations include the 59th Street flagship, SoHo, Roosevelt Field and White Plains, N.Y.; Chestnut Hill, Mass.; San Francisco, Sherman Oaks, Newport Beach, South Coast Plaza, Century City and Santa Monica, Calif.; Short Hills, N.J., as well as Boca Raton and Aventura, Fla. Space NK expects to open additional stand-alone and Bloomingdale’s locations across the U.S. in 2011, noted Space NK founder Nicky Kinnaird.
The brand first entered the U.S. in 2007. Since opening its first store in London’s Covent Garden in 1993, Space NK has expanded to 78 locations worldwide.
The Lexington Avenue store design was helmed by Steve O’Neil of O’Neil Langan Architects and Chris Skinner, visual merchandising manager of Space NK. Like the SoHo flagship on Greene Street, the Lexington Avenue store uses a mix of dark woods, slate flooring, cream Corian and polished chrome, as well as a tin ceiling. The 700-square-foot space is divided into rooms, each devoted to a different beauty category. The largest of these is the fragrance area, which features a built-in fragrance wall and sitting area.
“We have enjoyed growth in the number of retail locations as well as sales this year,” said Chris Garek, president of Space NK. “Although there are many factors, we attribute much of our success to new innovations from our brands. The Space NK customer is very knowledgeable, sophisticated and looks to us to deliver products that are formulated with the best available ingredients and bring something special to the category.”