Mango's first MNG by Mango store at South Coast Plaza.

Barcelona's fast-fashion retailer Mango has opened its first MNG by Mango store in the U.S. at South Coast Plaza in Costa Mesa, Calif.

LOS ANGELES — Barcelona’s fast-fashion retailer Mango has opened its first MNG by Mango store in the U.S. at South Coast Plaza in Costa Mesa, Calif.

The 5,737-square-foot location bowed this past weekend to steady foot traffic and positive customer feedback, according to store manager Pedro Ortega.

Though the firm’s other stores go by the name Mango, U.S. stores are being marketed as MNG by Mango.

Mango’s first U.S. location was scheduled to open in Santa Monica, Calif., last November, but though the storefront was erected, the entryway is currently barricaded.

“There were some construction problems,” said Jose Gomez, Mango’s vice president of international expansion in North America. “It will open in the fall instead.”

Gomez said the company chose South Coast Plaza because “we think it’s the best mall in America, without a doubt. They waited for us to come to the U.S. We’ve been in touch with them for many years.”

South Coast Plaza is already home to Spain’s other fast-fashion export, Zara, and there is speculation that Sweden’s Hennes & Mauritz might soon be added.

Debra Gunn Downing, executive director of marketing and public relations director for the center, said that though Mango and Zara have a similar retail profile, they might ultimately boost one another’s sales. “Anytime you get a critical mass of any type of retail, you make it very easy for [the demographic] to shop,” she said.

Mango, a privately owned company, operates more than 900 stores in 81 countries. “We open 120 stores every year,” said Gomez. “That’s like a store every three days.”

Store openings in the U.S. in the near future are planned for Century City, Calif.; San Francisco; Chicago; Dallas; McLean, Va., and Bellevue, Wash. As reported, the company has negotiated a lease for an 8,000-square-foot space at 561 Broadway in SoHo in New York, a person close to the deal said.

This story first appeared in the May 25, 2006 issue of WWD. Subscribe Today.