By  on January 2, 2018

As the holiday shopping season winds down with gift-card redemptions and gift exchanges, the first “significant spending event of the year,” according to analysts at Telsey Advisory Group, is Super Bowl LII on Feb. 4 followed by Valentine’s Day on Feb. 14.

According to the National Retail Federation, consumers spent more than $14 billion last year during the run-up to the Super Bowl. Over 188 million people watched the game, and 80 percent of expenditures were on food and beverages. Team apparel and accessories garnered the next largest share of spending at 10.7 percent, and was followed by 7.7 percent on decorations.

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