Sprayground, which has gained a following for its limited-edition bags and accessories, is set to offer a full range of products when the store opens July 30. The door is set to remain open through Aug. 5 and will also be a venue for art installations.
“L.A. is the next frontier for us,” Ben-David, the brand’s founder and creative director, said from his offices in New York. “The business has been growing well. So it only makes sense now to put our resources and focus into the City of Angels.”
The Los Angeles store follows two pop-ups in New York.
Exclusives from the company’s summer and back-to-school collections will be part of an assortment Ben-David described as consisting of “many different flavors.”
Sprayground’s traction in the market comes from its limited-edition releases that change with the seasons, never to be produced again. The Los Angeles store will carry 165 different styles of bags, including backpacks, cross-bodies and duffel bags.
“The theory is that everything is limited so that no two kids will wear the same bag at the same time,” the founder said, although he pointed out he has seen that happen in perhaps a sign of the brand’s popularity.
Ben-David declined to reveal the exact quantities of his bag runs, but for something like an earlier collaboration with Ron English, which were numbered bags, there were 250 made.
The space at 410 North Fairfax Avenue, totaling 4,200 square feet, places the door near Supreme, Aape and Diamond Supply. It’s a smart real estate move a few blocks from Fairfax High School, given Sprayground’s target demographic of mostly teens and college-age consumers. It also helps that the street is one of the most storied when it comes to Los Angeles streetwear.
Although this foray into Los Angeles retail is temporary, Ben-David’s aspirations are larger for the market.
“I think long-term is to have a flagship store there because Sprayground, what I try to do is give an experience that not many brands out there give the customer,” he said, adding such a store would likely come online sometime next year.