Stanford Shopping Center in Palo Alto, Calif., which turns 60 this year, is getting a new wing for its anniversary from owner Simon Property Group.
Real estate in top malls such as Stanford is sought-after, so when Bloomingdale’s agreed to downsize to 120,000 square feet from 240,000 square feet, Simon carved up the remaining square footage into space for 35 to 40 new tenants.
Simon purchased Stanford Shopping Center in 2003 for $333 million from Stanford University, which developed and managed the mall.
“There’s a lot of demand for little supply,” said David Contis, president of Simon Malls. “Bloomingdale’s had a large, old store. We built them a state-of-the-art store, recaptured the space and replaced it with a new mall extension between Bloomingdale’s and Macy’s.”
Muji, Brandy Melville and Tesla opened last year. The remaining retailers will unveil stores later this month and over the next few months.
Anthropologie will introduce a 25,000-square-foot unit with enhanced apparel, accessories and home selections; new categories such as furniture, beauty and shoes; BHLDN and Terrain shops, and a restaurant.
All Saints will open a 3,000-square-foot store with apparel and accessories for men and women. Amour Vert, a sustainable fashion brand, will offer classic staples such as striped T-shirts.
Jenni Kayne will open a store selling her apparel and home products. The first Luisa Spagnoli location in the U.S. will bow, featuring clothing, handbags and accessories from the 100-plus year -old Perugia, Italy-based brand.
In deference to Palo Alto’s outdoor lifestyle, The North Face, Lululemon Athletica and Everything But Water unveiled stores in March.
The open-air shopping center caters to Silicon Valley workers, co-eds — “We’re right on the campus of Stanford University,” Contis said — and families. “It’s one of our top centers.
“We made significant enhancements to the entire center, including lots of flowers, gardens and use of natural stone.”
A plaza with a new water feature with infinity edges will be a highlight of the grounds.
Other new retailers include Allen Edmonds, Penhaligon and UNOde50, a jewelry brand from Spain.
Existing tenants including BCBG MaxAzria, Hugo Boss, J. Crew, Tommy Bahama and Victoria’s Secret unveiled newly-designed spaces this month.
Still on tap for Stanford is a new luxury area near Neiman Marcus, which recently underwent a full renovation along with the completely updated Nordstrom.
“We’re adding more than a dozen new luxury tenants,” Contis said. “Right now we’re relocating some stores. We already have a pretty impressive lineup with Tiffany, Burberry and Louis Vuitton.”
A varied menu of eateries will include Pink Posy bakery, Tender Greens, Minamoto Kitchoan and True Food Kitchen.