BRIDES, REVISITED: Stanley Korshak has sold its designer bridal salon to Dallas socialite Mackenzie Brittingham and forged a licensing partnership, according to Korshak owner Crawford Brock.
He and Brittingham envision expanding Stanley Korshak Bridal in tandem with the Shak contemporary store to major Texas cities and possibly beyond.
“It’s a great business — we’ve been in it for 25 years — but it was not our priority,” Brock explained. “When it’s in the hands of a proprietor who gets it and has my backing and mentorship in retail and her passion and experience, the thing has got a giant upside.”
Stanley Korshak Bridal houses a Vera Wang shop and also offers Romona Keveza, Liancarlo, Ines Di Santo, Jenny Packham and other top brands. In 2014, it was moved inside the Shak contemporary store and roughly doubled to 5,000 square feet.
A 31-year-old CPA, Brittingham grew up in one of the priciest homes in Highland Park. She worked in her family’s real estate business before cofounding a custom bridal company with designer Nardos Imam in 2013. That partnership recently dissolved, and Brock invited her in to talk.
“I have a Millennial perspective, and it’s a wonderful group of ladies that I can bring into the store,” Brittingham said. “We’re going to remodel and bring a fresh face and really take this opportunity to grow the business.”
Stanley Korshak Bridal will remain on the second floor of the Shak, which shares a courtyard with the main store.
“The bridal customers shop the Shak,” Brock noted. “Those two customers are one and the same.”
Brittingham has been designing cocktail dresses and gowns for the past few months and will continue to offer custom pieces under her own label at Korshak.
“My client is probably going to be the mother of the bride, the socialite who has quite a few events each year and would like to wear something unique and different,” she reflected. “I’m also going to do rehearsal dinner dressing and things they can wear to a luncheon in their honor. It’s so hard to find white bridal pieces for these events.”