DALLAS — The good times are rolling again at Stanley Korshak.
The luxury retailer has launched a $2 million, 5,000-square-foot expansion to broaden business in bridal and men’s and women’s contemporary fashions, accessories and shoes.
The store posted a double-digit gain in 2013, with revenues eclipsing $45 million, according to owner Crawford Brock.
“We had a good year last year, and with this expansion, we expect to continue our growth,” added executive vice president Rose Clark.
Korshak will span 73,000 square feet with the added space, including nearly all the ground-floor retail in the courtyard at the Rosewood Crescent Hotel.
“It’s really the most exciting thing we’ve done in 10 years, and it’s going to bring this whole courtyard alive,” Clark said.
The first phase, a bigger bridal salon, aims to open April 1 with a new Vera Wang boutique and the addition of Naeem Khan and in-house custom designer Nha Khanh. The salon already represents 15 bridal designers, including Carolina Herrera, and will add gowns for mothers of the bride and groom.
Decorated in shades of gray with living-room size fitting areas, the bridal salon will span 5,000 square feet — more than twice the size of the former shop. It’s under construction on the second level overlooking the courtyard; entry will be via stairs in the new space for the Shak women’s contemporary boutique.
“The bridal business is so intertwined with contemporary,” noted Brock. “Those customers are Shak customers.”
Formerly housing gifts and the bridal salon, the new Shak space will be 6,800 square feet, 70 percent larger than its current area. It is expected to be finished in May, featuring shops for Alice + Olivia, Helmut Lang and Rag & Bone, plus larger selections of shoes, handbags and jewelry, Clark said.
“There is a broader part of the population that will buy that product compared with the designer business, which is much more narrow,” Clark noted. “We’ve had huge growth.”
Once the Shak has moved, the existing space will be renovated for men’s contemporary, one of the few categories that appears to be underdeveloped in the Dallas retail landscape. Shak Men’s, slated to make its debut in July, will offer John Varvatos, Vince, Rag & Bone and complementary brands.
“Shak Men’s is really a big jump because we are only dabbling in it now,” Clark said. “It’s a collections-driven business, not denim driven, about a point of view and lifestyle that’s classic with a twist. It’s a customer we don’t have and never have had.”
This summer, Korshak also will introduce a small department with men’s suits starting at $1,500 by Canali and Hickey Freeman.
“There are banker types who don’t want to spend $3,000 for a suit, and that’s where we start,” Brock noted.
Home furnishings and gifts, meanwhile, will relocate to Korshak’s Pratesi linen shop on the courtyard.