LONDON — Mallzee, a personal shopping application, has teamed with Samsung UK and Ireland on a yearlong partnership aimed at promoting discount shopping on the smartphone.

Founded in 2012 by the 27-year-old Edinburgh-based Cally Russell, Mallzee has raised 600,000 pounds, or $922,185 at current exchange, from a group of angel investors. It incorporates easy swipe interaction, offering shoppers access to more than 100 fashion brands and retailers.

The names range from, H&M, Topshop, Zara and Urban Outfitters to DKNY, Lacoste, Michael Kors, and Paul Smith. The app allows the user to create his or her style feed, and there is a cost alert feature that notifies shoppers once there is a price reduction on an item they like.

“Swipe left on an item if you don’t like it, and swipe right if you do,” Russell told WWD. “It’s just like Tinder for fashion. More and more people now shop on their mobile phones, but sadly there isn’t a really easy way to find clothes without having to jump between lots of different stores or have lots of different apps. With Mallzee we wanted to make it really easy to find great clothes quickly, no matter where you are.”

Mallzee will be promoted in the Samsung App Store and on My Galaxy, an app on Samsung’s Android smartphones. It plans to extend Samsung customers exclusive discounts on brands that will be announced on a monthly basis. High street retailer Warehouse has kicked off the initial series of discounts offering 20 percent for all Samsung customers.

Mallzee was recently featured on BBC Two’s Dragons’ Den, a reality show that pairs investors with entrepreneurs. Since appearing on the show, Russell said the app has seen its user numbers grow to 100,000.

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