The new Stone Island flagship in Tokyo's Minami-Aoyama district.

MILAN — Stone Island is headed East.

The Modena, Italy-based company known for its technical outerwear range and sought-after collaborations with the likes of Supreme and NikeLab, is opening its first flagship store in Tokyo’s Minami-Aoyama district. The 3,230-square-foot unit, the label’s first in Japan, will open on Sept. 14.

Occupying a freestanding two-storied building not far from the stores of other international brands including Prada, Comme des Garçons and Acne Studios, the unit features a structure juxtaposing gray concrete and see-through glass panels.

The new Stone Island flagship in Tokyo's Minami-Aoyama district.

The new Stone Island flagship in Tokyo’s Minami-Aoyama district.  Courtesy Photo.

“The opening of this flagship demonstrates our goal to oversee the [Japanese] market…allowing us to engage a trans-generational and international audience, as well as local customers,” said Carlo Rivetti, president of Sportswear Co., Stone Island’s parent firm. The company is already present in the country through a partnership with Japan’s Toyoda Trading.

The store will carry the brand’s Stone Island and Stone Island Shadow collections for men’s presented with a display matching natural materials, such as oak wood, with anodized aluminum, carbon and fiberglass. The muted color palette is peppered with fluorescent glass elements.

The new Stone Island flagship in Tokyo's Minami-Aoyama district.

The new Stone Island flagship in Tokyo’s Minami-Aoyama district.  Courtesy Photo.

The label counts 21 flagship stores worldwide, including units in New York, Milan, Paris, London and Seoul. Among the latest additions, Stone Island unveiled its first Los Angeles store last November and added the Venice banner to its Italian shops. Next up is the opening in October of a second location in South Korea, with a store in Daegu.

For 2018, global sales are forecast to be almost 200 million euros, up 33 percent from 2017.

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