By  on March 20, 2018

Story, the experimental retailer on 10th Avenue in Manhattan’s Chelsea neighborhood changes its theme and physical environment every few months, often opting for popular culture tie-ins and big commercial statements that provide opportunities for selling plenty of merch. Story’s Home for the Holidays installation, for example, created a gift shop inspired by the film “The Greatest Showman” about P.T. Barnum. Everything from the store’s decor to the products had an “under the big top” vibe, including jewelry, festive candles and Edie Parker clutches with affirmations such as Believe and Dream.

Founder Rachel Shechtman’s latest, um, story is Work/Space Story, which is all about finding more human and humane ways of working, and takes a more esoteric approach.

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