LONG BEACH, CALIF. — “Walk, don’t run,” security barked. Too late.
Long Beach Convention Center staff on Saturday let flow a steady trickle of people for Day One of ComplexCon, hoping to control the crowds that rushed the entrance earlier in the morning — first at 10 a.m. when doors opened for VIP ticket holders, and then again an hour later for general admission. The frenzy to get in line for exclusive merchandise dropping nearly every hour across the two-day event was coupled with celebrity appearances, music performances from N.E.R.D. and Gucci Mane among others, skate demonstrations, raffles and panel discussions. It was as much about culture as it was a lesson in where streetwear and retail are headed.