Bringing the boutique experience home faster just got easier.
Los Angeles multibrand e-tailer Styled by Noir is now offering customers in the greater Los Angeles area Postmates as a delivery option, following similar steps taken by American Apparel and Stone Cold Fox.
“I feel like our generation — Millennials — just want everything instantly and just to have that option is kind of cool,” said founder Stephanie Jenkins.
In the on-demand age, which has fueled the birth of delivery services such as Postmates and Instacart, it’s made shopping for grocery essentials or that day’s dinner easy, allowing people to bypass traffic, lines and any other annoyances that come with regular shopping.
Postmates makes it easy for a customer to quickly buy a straw hat from Janessa Leone for a quick weekend getaway to Palm Springs or a pair of Raen sunglasses for a trip to Santa Monica, pointed out Jenkins.
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Everything on the site, which carries about 30 brands in total, is available for delivery from 9 a.m. to 9 p.m.
Jenkins said so far she’s had a customer order a birthday gift that was delivered on a Saturday. She also heard from one customer that Postmates turned out to be cheaper and faster than ground shipping, with the order turned around in about three hours.
Product arrives in the same way as items shipped and adheres to the same return policy as other orders placed on the web.
Jenkins, who started in retail and later went into fashion public relations, launched her business after deciding she wanted to start an online store curated similar to a blog. “It’s a blog on steroids,” she said of Styled by Noir.
The privately held company, with a team of about five workers, doesn’t disclose sales and currently ships only within the United States. Its online shop carries jewelry, sunglasses, hats and other accessories from brands such as Elizabeth and James, Adina Reyter, Botkier, Olga Berg and Luv AJ.
Jenkins bootstrapped the company’s start-up capital and said she’s currently in talks with a potential investor.
Styled by Noir in July is set to enter the shoe category, but Jenkins is approaching footwear in a different way, releasing only one shoe style every three months.
“Shoes are a big purchase for most people so we wanted to make sure it was supercurated,” she said. “We’re calling it the shoe of the season.”