Stylmee is launching its e-commerce and gaming app within the week, possibly as early as Friday.
Participants can buy designer brands through its e-commerce component. Some of the brands are Alexander Wang, Balenciaga, Burberry, Calvin Klein, Christian Louboutin, Gucci, Jimmy Choo, L.A.M.B., Lanvin, Marc Jacobs, Missoni, Moschino, Stella McCartney, Tom Ford and Versace.
The app’s gaming component allows fashionistas to learn about merchandising as they buy and curate for their own boutiques within a virtual 3-D fashion city.
Basil Farano, creative technologist for Stylmee, described the social game as a “test of judgment and style as participants decide what to put in their boutique and if they can accumulate [virtual] Stylcash” based on feedback from community members. How much Stylcash virtual boutique owners can accumulate depends on where they are on the gaming level and how fast they move up on the different ranks of difficulty within the game.
Farano also said the interactive 3-D application on the iPad will be featured on Apple’s iTunes site. It will also be featured in the App store. The Stylmee app is expected to be found under the shopping, games and fashion categories.
According to Fresh Concepts Labs, the Toronto-based group that created the site, women between the ages of 18 and 45 comprise the largest percentage of social gamers online.