Floral dresses, denim shorts, maxidresses, one-piece swimsuits, jumpsuits, cat-eye sunglasses, kimonos, and raffia and bamboo handbags are some of the styles that are checking this summer at resort boutiques from Capri to Los Angeles and Sydney’s Bondi Beach. Here’s the lowdown.
Spell & the Gypsy Collective, Byron Bay, Australia
WHAT’S SELLING: “Right now, our customers are loving smock dresses, midi dresses and blouses and, of course, season after season, our kimonos. Surprisingly scarves are in high demand for us, specifically our travel scarves. Our favorite prints re-created as scarves in a soft sustainable Lenzing modal blend have become collectors’ pieces. They are so versatile and can be used as sarongs, headscarves, shawls, picnic throws. We are also about to launch our new jewelry collection and we have a customer wait list for it already,” said Elizabeth Abegg, cofounder of Spell & the Gypsy Collective.
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“Although our signature prints are always bestsellers for us, we’ve seen a recent shift toward a more neutral wardrobe palette. We are also finding our customer is more receptive to the sustainable offerings in our collections. Our categories are always changing, too, so our customers come on that journey with us. A year or two ago we didn’t offer swim, and now it’s become a staple offering (in response to customer demand, you’ll see more regular swim drops throughout the year rather than just annually). On the flip side, we used to offer so much more jewelry, whereas now it only drops once a year.”
BEACH-GOING TIP: “Wear a flowing kimono over swim with a beautiful pair of sandals and a straw hat, or a minidress is always easy with a cute woven basket bag.”
Escalier, Bali, Indonesia
WHAT’S SELLING: “Sunnies are our number-one sellers in the store, T-shirts and boardshorts and then swimwear, but more often than not they all go hand in hand. We are within a few steps to the beach and Bali is a tropical paradise, so I think 99 percent of visitors who pass our store towards Potato Head Beach Club are looking for those products to complement their holiday,” said Resida Hari, cofounder of Escalier.
“We started working with this Australian Brand ENKI about four years ago, and funny when it started it wasn’t selling much at all, it’s just the last one and half years that it just started selling so many pieces daily and I think they were bringing in much more daring colorful styles with thick frames. Another brand is Sunbuddies, which is owned and designed by the guys from Tres Bien.
“I would say prints are always doing well in store, more pop colors, with a vintage retro feel. Our Vacation shirts are quite a boxy cut, they are meant to be worn pretty loose on men and women. Also streetwear brands like Gosha [Rubchinskiy] are always doing this oversized silhouette and our customers love it.”
BEACH-GOING TIP: “Pair up your swimmers or boardshorts with our signature Hawaiian-inspired shirts from Vacation; it’ll spice up any look.”
Playa by Lucy Folk, Bondi Beach in Sydney, Australia
WHAT’S SELLING: “Our best-selling styles are our Wingspan sunglasses, the Beachside shorts, the yellow gold Anchovy cuff, the Rock Formation earrings and the yellow gold Roman Deity earrings. Our customer likes a statement frame so the Wingspan sunglasses…sold complete with a custom eyewear chain that clips into the ends of the arms and can be detached and worn as a necklace. All of our eyewear are wearable jewels,” said Lucy Folk, founder of Playa by Lucy Folk.
She said the Beachside shorts sold out within the first few weeks, so they reordered them in a larger assortment of colors. “They are sexy and tomboy at the same time and are the perfect accompaniment for long days in the sun enjoying Aperol Spritz at the beach club. We are known for our crochet earrings and the Rock Formation earrings are our most subtle option.” She said the Anchovy cuff is still its most popular piece of jewelry. “We recently collaborated with British artist Luke Edward Hall and applied his drawings to our jewels.” She said the Roman Deity earrings, inspired by Salacia, the Roman goddess of the sea, also have done well.
ANY MAJOR SHIFTS IN WHAT PEOPLE SEEK OUT?: “I think people are getting more excited to find something unique and enjoy the service we provide in our stores. We are challenged by our online competitors. I focus on bringing different brands to the Australian market that relate to what we do or are telling a story I would like to communicate to our customer. As things are so readily available, our customer knows they will find something different at Playa, (our concept store in Sydney) and at the Salon (our salon in Melbourne). I am also creating a lot of exclusive pieces for the stores, which keeps our customer coming back to discover new things.”
WARDROBE ADVICE FOR BEACHGOERS: I think it’s nice to embrace color and I love a twinset. It’s important to be able to go straight from the beach to the bar for an aperitif, so I ensure that what we are designing always looks chic day or night. Soft lightweight fabrics ensure you are cool and comfortable whilst bold stripes keep it playful. I accessorize with our sunglasses and hats by Nick Fouquet or Muhlbauer. An eye-catching pair of sandals never goes unnoticed and a cool basket bag comes in handy.”
INSIDER TIPS FOR BONDI BEACH: “Orchard Street is my go-to matcha locale — you walk into Orchard Street and you almost feel like you’re walking into a friend’s lounge room, it’s calm, fresh and you can sit outside and enjoy the fresh air. Think healthy elixirs, coconut milk and bumping into all your friends in the one place. Icebergs is a crowd pleaser, it’s the one restaurant you simply cannot beat. It’s loud, fun and always busy. You can jump down to the ocean, have a quick dip and then come back up and dive into a Campari soda. At Sean’s Panoroma they know me and always manage to fit me in. I always order the chicken. At the Growers Market I stock up on flowers, organic produce, Korean breakfast bowls or Israeli delights.”
Blondie in Finale Ligure, Italy and blondieshop.com
WHAT’S SELLING: “This season definitely marks the comeback of the one-piece swimsuit, which is actually revamped in terms of silhouettes, details and colors. We are selling especially asymmetric and one-shouldered styles, embellished with ruffles and embroideries, splashed with logo prints and worked in neon and pop hues. The category’s best-selling brands are Gucci, Dolce & Gabbana, Miu Miu, MSGM, Yeezy, Off-White and Bohemia Couture,” according to Irene Gaggero and Marcello Costa, co-owners.
“The season’s accessories must-have items are PVC pieces, Prada totes, Off-White drawstring pouches, as well as bags and accessories, crafted from raffia, bamboo and Bakelite, such as the styles of Cult Gaia, Miu Miu and Loewe. In addition, belts are seeing momentum, in particular models from Gucci, Off-White and B-Low the Belt. In terms of shoes, we are selling a lot of sneakers from Balenciaga, Gucci, Raf Simons x Adidas and Stella McCartney, as well as the Manolo Blahnik and Castaner espadrilles, the Yeezy transparent sandals and pumps and the Prada and Miu Miu studded and printed sandals. For the beach, the hottest items are the Balenciaga, Gucci and Prada fanny packs, the Boyy bags and the Loewe leather goods.
“The street and urban aesthetic is still very strong with hoodies and joggers by Gucci, Balenciaga, Off-White, Sacai and Vetements. The season’s must-have is definitely the oversized shirt, including styles from Vetements, Loewe, Maison Margiela, Sacai, Balenciaga and The Row, to cinch at the waist with a belt and to match with shorts.
“The bestsellers in the dressy category are Givenchy dresses by Clare Wright Keller, the pastel chiffon frocks from the Prada resort 2018 collection, Miu Miu and Stella McCartney jumpsuits, as well as Self Portrait and Off White styles.”
BEACH-GOING TIP: A maxi shirt in lightweight or mannish fabrics cinched with a belt, a pair of sandals and a maxi hat.
Blu Boutique, Capri, Italy
WHAT’S SELLING: The best-selling swimwear styles are La Double J bikinis and one-piece swimsuits. Bags are definitely the hottest accessories this summer. Among the store’s bestsellers are Mifuko’s totes, crafted by Kenyan women, as well as styles from Cult Gaia and the bucket bags from Nico Giani. “We are selling a lot of wide-legged pants to be worn with T-shirts and tops, including the trousers by N_8 Milano. The most requested pieces are long dresses from several brands such as Mary Katrantzou, Dries Van Noten and Daniela Gregis,” according to Antonio Arucci, owner.
BEACH-GOING TIP: “Here in Capri we see really crazy things, including women in incredibly short dresses and high heels who struggle walking on our island, which is all about ups and downs. I really recommend soft and long caftans and flats…a sort of timeless elegance, which perfectly fits every type of woman and every age,” he said.
Folli Follie Riccione in Riccione, Italy
WHAT’S SELLING: The best-selling style is definitely the one-piece swimsuit, especially those coming in minimal silhouettes and bright tones. Among the most requested accessories are bamboo bags in every shape and size, cat-eye sunglasses, such as Les Specs’ The Last Lolita styles, as well as straw hats. The best-selling casual items are the oversized T-shirts to be worn as minidresses, along with timeless denim shorts. The best-selling dressy items are sequined jumpsuits and minidresses, such as Attico styles, according to Francesco Galli, owner.
BEACH-GOING TIP: “In Riccione, one of the hottest summer destinations in Italy, the beach look should be polished yet effortless. I recommend a bohemian white maxi dress to wear with cat-eye sunglasses and a pair of jeweled sandals.”
Antonioli Ibiza, Ibiza, Spain
WHAT’S SELLING: The most requested women’s swimwear styles are from Off-White and Valentino, followed by Heron Preston and Marcelo Burlon, while for men, the best-selling brands in the swimwear category are Valentino, Moncler, Thom Browne and Palm Angels, said Claudio Antonioli, owner.
Women’s bags are the best-selling items, including designs from Givenchy, Valentino, Prada, Céline, Balenciaga and Gucci. Dior and Kuboraum sunglasses, along with jewelry, are also performing well.
In casual men’s wear, the most successful brands are Off-White and Balenciaga, while Amiri, Balmain and Givenchy are still very popular. In the women’s wear category, along with the big brands such as Prada, Balmain and Vetements, Dodo Bar Or and Self Portrait are successful. However, Rick Owens remains one of its bestsellers.
As for dressy items, “everything from Dior, even if we are also selling wonderful pieces from Valentino, Prada and Givenchy,” he said.
BEACH-GOING TIPS: “For women, a Sheena slit dress worn over a Valentino one-piece swimsuit and accessorized with Dior shoes and Céline sunglasses. For men, we recommend Givenchy or Boris Bidjan Saberi swim shorts, a white Balmain shirt, Prada slides and Kuboraum frames,” he said.
WHAT’S SELLING: The new season brought in such brands as Asceno, Innika Choo and Temperley offering rich, silk two-pieces alongside luxury swimwear with Asceno’s high waisted textured bikini sets. This season Asceno introduced its new double lined textured fabric, which provides more support and adds to the already flattering shapes of the swim collection. Innika Choo offered handcrafted, embroidered smock dresses that can be worn over the top of one’s swimsuit at the beach or to the bar in the evening. Temperley London played with tropical wild prints on their signature styles offering separates alongside classic dresses, “providing the perfect holiday wardrobe to be worn while exploring Morocco’s souks to walking along the bleached sand shores of Mykonos.” Bestsellers for spring 2018 include Aranaz, Asceno, Evi Grintela, Kalita, Castaner and AGS, according to Claire Miles, head of The Shop at Bluebird.
Tenet, two stores in Southampton and East Hampton, N.Y.
WHAT’S SELLING: Among the brands they’re doing well with are Onia and Lisa Marie Fernandez. In the East Hampton store, they have a Solid & Striped shop-in-shop for the entire summer, featuring men’s and women’s swimwear. “We’ve seen Solid & Striped be very popular and it spans different age groups,” said Jesse Warren, owner of Tenet. Their one-pieces do very well and they’ve created a seersucker fabric for swimwear that’s exclusively sold in the East Hampton store. “We sell amazing T-shirts from companies such as Re/Done,” said Warren, while summery cashmere pieces also sell well.
One store in Southampton is a fashion store and the other focuses on objects, including sunglasses from resources such as Thom Browne, Illesteva, Retrosuperfuture and Garrett Leight. “Really fun for the summer is a French line called Easy Peasy [$45 to $65 price point],” he said. The stores also do well with cover-ups from resources such as Lemlem.
BIG TRENDS IN SWIMWEAR: “Solid & Striped is good, Lisa Marie Fernandez and Onia do well, especially in men’s, and we buy swimwear from collections. We bought into Stone Island swimwear, which is really cool and technical. Outside of swimwear, guys just love great, colorful T-shirts.” They do well with slub T-shirts in bright summery colors from Alex Mill.
Shari’s Place, Southampton, N.Y.
WHAT’S SELLING: Shari Kaynes, owner, said her store in Southampton (there are six other stores throughout the U.S.) sells pre-fall during the summer. “Leathers and suedes always sell.” She has done well with motorcycle jackets, sold two down coats from Etro over a June weekend, and did well with Missoni and Jenny Packham gowns. “Her stretch lace pants are amazing,” she said. She also does good business in blazers and does a lot of tropical wool all year-round. The store has sold a lot of Carolina Herrera and Oscar de la Renta blouses, which she said, “looks beautiful with a pair of pants.” She brings in fall in mid-July. “We don’t open up with summer in Southampton,” she said, noting that the store is open for five months. When she opens in May, it’s transition and pre-fall. “You go to find a bathing suit in the summer, but you can find a shearling,” she said. Among some of the bestsellers are the Etro white jeans with color on them, which sell for $595. She also sold lots of stretch leather jackets that can be worn year-round, and jeans, including Stella McCartney. Chloé silk blouses also sell well.
Michelle Farmer Collaborate, Southampton, N.Y.; Palm Beach, the Boca Raton Hotel & Club, and Wellington, Fla.
WHAT’S SELLING: “In Boca and Palm Beach, it’s more of an embellished type of print. Things that are more printy and colorful. Our Hamptons clientele is more about the fabrics, a little more understated and very luxe. We used to do a lot of the boho, and we’ve completely moved out of that direction and found our customers are looking for more sophisticated, sleek designs, instead of the fussiness,” said Michelle Farmer, owner of Michelle Farmer Collaborate. Farmer designs 70 percent of what’s in the store under the Michelle Farmer label. They also carry Clube Bossa, a Brazilian line, and are doing well with Tatjana Aniki, which is predominantly swim and resortwear. “She does these beautiful kimonos that go over the swimsuits, and these great little jumpsuits in lace, and floral prints, and very beautiful fabrics and unique pieces. We tend to carry designers who are new and launching so we have European designers who are showing in the U.S. for the first time,” said Farmer.
Under the Michelle Farmer label, she does a lot of custom. “For some reason my gowns are selling like crazy right now. They’re all biased and very simple silhouettes in georgette and bold colors. Our pieces can be worn with a sandal to a party during the day or dress them up with jewels and a great bag at night. We have a couple of different blouses, in a linen stripe, silk chiffon, lightweight cotton. We have another top called the Camille top, which we can’t keep in stock.” It has a bow sleeve at the bottom and ties at the neck.
They carry swimwear by Stella McCartney, Clube Bossa, and I.D. Serrari. They also picked up a new designer named Morgan Lane, which is Fifties-inspired and she designs her own prints. “It’s an old world glamour suit,” she said. The suits retail from $250 to $400. The Southampton store opened in April. She had previously been in Bridgehampton. She said the Hamptons business is up 50 percent from last year’s business in Bridgehampton. It will be open year-round. The retailer plans to open in Greenwich, Conn., in September on West Putnam Avenue. “We have a really big Greenwich following, between Palm Beach and Southampton,” she said.
Urban Zen, Sag Harbor, N.Y.
WHAT’S SELLING: Urban Zen opened a store in Sag Harbor store in May combining retail with a restaurant, Tutto Il Giorno, run in partnership with founder Donna Karan’s daughter Gabby. Among the bestsellers at all three stores are a breezy cotton balloon dress for $1,595, a safari poplin jumpsuit in black and in white for $1,495, a poplin essential balloon dress for $1,295, a pure linen sarong for $1,295, a fringe leather necklace for $595 and tasseled sandals for $245.
“Sag Harbor has exceeded expectations and the new location and collaboration with Tutto Il Giorno has allowed the showcasing of Urban Zen’s Philosophy of Living,” said Karan, who also operates stores in Manhattan and L.A. Some of the items have sold out online, such as the jumpsuit and the balloon dress. “Current business is terrific as well as growth in e-commerce, and we will be showcasing, developing and highlighting our partnerships with artisans and programming at all of our stores so that anyone that comes can have the same feeling of home that they have been experiencing at Urban Zen Sag Harbor,” she said.
Blue One, Bridgehampton, N.Y.
WHAT’S SELLING: Crystal Willis, co-owner of Blue One, said Ulla Johnson does well with its florals and maxi dresses, as does Alexis’ lacy rompers, pant suits and jumpsuits. Light leather jackets from Sylvie Schimmel also sell strongly. The colors are suede olive and leopard print, and western is big. In swimwear, the store carries Onia and Camilla. “They have great jumpsuits and printed dresses, and they go from day to night,” she said. They also sell Lemlem, which is cover-ups that can be worn alone or paired with white jeans or shorts. Another good cover-up line is Juliette Dunn from London, which is all embroidered. The retailer is selling a lot of hats from Van Palma, which are handmade in Italy and have beautiful stitching and beadwork.
In men’s, Mason’s cargo pants that have floral prints and camouflage are top sellers. “They roll them up and wear them with sneakers and a T-shirt or polo,” she said. She also does well with Onia terrycloth polos. “Their bathing suits are great. The prints are great and we also do well with their soft henleys.”
Another strong seller has been velvet Ts from Alex Mill and slub henleys and polos. In sunglasses, Linda Farro has 18-karat rose and white gold sunglasses, which sell for $1,200 and up. “I call it jewelry for the face,” she said. Other bestsellers are Amo denim, which sells in the high $200s and up; RtA’s light sweaters with a little detail, such as a rip in the sleeve, and Clue, which is more casual with a twist. Clue has a two-tone polka dot on a sweatshirt that does well, for $210.
In footwear, a strong brand has been Paloma Barceló, which makes espadrilles and wedges. They’re also doing well with Holly Watman’s sneakers which are platforms with fun prints for $268. In men’s shoe, Diemme, which is a slip-on leather shoe, does well.
“Business is amazing. We’re so busy. The weather wasn’t so great in the spring, and now they’re ready to have fun. It’s a different mindset being in the Hamptons. They’re in a good mood and they want to shop and go out to eat and have fun.” The store is open year-round.
Warm, Chinatown, N.Y.
WHAT’S SELLING: “I do think that a lot of people come to us pre-trip looking for something to buy when they’re going somewhere, both in the winter and warm-weather climates. We get people wanting something fun and new, and we tend to sell happy, transportive clothes,” said Winnie Beattie, owner of Warm at 181 Mott Street in Chinatown. Their top three brands have been Yvonne Sporre; their own brand Warm, and Solid & Striped.
Sporre, who lives between Paris and Ibiza, makes things with six to 10 yards of fabrics. “They’re big, beautiful, print heavy muumuus meets Ibiza. They’re very soft, cotton voile, big dresses. Our customer has strong, personal style. A lot of girls wear them over bikinis, and some will wear a turtleneck sweater over them, and belt them and wear them all year round.” They are in the $700 to $900 range.
The retailer also has its own label called Warm that it wholesales to Barneys New York and Shopbop. “The thing about our own brand is that we have a real mix of cotton voiles and more luxe silk jacquard pieces and those tend to do really well this time of year. People can take them on vacation and make them very casual with flip-flops, or they can become summer wedding type of things.” They range in price from $800 to $1,100.
“We also do well with Solid & Striped. We have done really well with their Re/Done collaboration. It’s very Seventies, Venice Beach-inspired. There are a lot of vintage styles and more retro, which our girl really appreciates. The one-pieces are doing really well,” she said. They sell for $175.
WHY MANHATTAN, AND NOT A RESORT TOWN?: “Everything about the store is very experiential, from the way it smells to we’re constantly changing the decor every few months.…I think the reason we do well is we’re in a big urban environment and it feels very escapist for people. Part of the novelty would perhaps be less ironic if we were in a beach town. People come into my store for a few minutes and say, ‘I feel like I’m on vacation, I feel like I’m in Biarritz, or I feel like I’m in Malibu.’ That was the goal of opening this store in Chinatown,” she said.
Aust, Venice, Calif.
WHAT’S SELLING: Aust, purveyor of Australian fashion labels, is seeing a revving of its business following California’s recent heat wave. “The vibes are definitely out to play in the summer time,” said Hanna Wang, owner. Customers are picking up luxe swimsuit styles from lines such as Zulu & Zephyr and Skye, along with a one-piece from Kissmax. Valley Eyewear is a crowd favorite for sunglasses, especially with collaborations inked with Kat Von D and Marilyn Manson, and shoppers like the mysticism of jewelry line Amber Sceats from Sydney. For outfitting, casual linen pieces from Bare Road, Talulah dresses and Rue Stiic — a newbie to Aust — are good to take people from the beach to the bar or a summer party, Wang said.
Enze, Venice, Calif.
WHAT’S SELLING: International and local foot traffic help lift traffic and sales for Enze during the months of July and August. “It’s a popular time at our store specifically because we focus on providing exclusive options for dressing up for occasions like weddings, showers, graduations, outdoor events and vacations that are concentrated in the summer season,” said Jamie Hultgren, director and buyer. To her point, Turkish designer Gül Hürgel’s buttoned down bird maxi and strawberry peasant dress have been hits so far, along with Bav Tailor’s line out of Milan for eveningwear. For more casual looks, a high-waisted short from Greek designer Levinia Konyalian’s resort line, the lemon print caftan from German designer Marie Krispin’s Marcha and linen pieces from Dor Raw Luxury have been hits. To accessorize, shoppers have gravitated to handbags from Instanbul’s Mehry Mu and sunglasses from Spektre.
Elyse Walker, Newport Beach, Calif.
WHAT’S SELLING: Elyse Walker’s cavernous digs at the Lido Marina Village center in Newport Beach carry everything from footwear to jewelry and designer apparel. Clients recently have been buying labels such as ALC, Rixo, Saloni and Veronica Beard for more casual looks. Those headed to the beach have been scooping up pieces from We Are Leone, Poupette, Love Shack Fancy and Solid & Striped. For the transition to nighttime events and parties, shoppers’ go-to lines at the moment are Miu Miu, Saint Laurent, Balmain and Givenchy with accessories from Gucci, Saint Laurent and Fendi.
LoveShackFancy, Sag Harbor, N.Y.
WHAT’S SELLING: The five-year-old brand opened its first retail store in Sag Harbor, N.Y., for Memorial Day. The company, which sells to 800 stores around the world including Net-a-porter, Moda Operandi and Shopbop, has “far surpassed anyone’s expectations” with this first store, said Rebecca Hessel Cohen, owner and founder. Bestsellers have been little ruffle miniskirts which women wear all day and night, garden maxidresses “everyone has been living in,” and Victorian heritage pieces that are inspired by Victorian dresses, and can be worn over a bikini or with jeans. She is also selling beautiful soft florals in all the maxidresses in silks and cottons. Cohen noted that the cotton bikinis and one-pieces sold out.
Net-a-porter
WHAT’S SELLING: Among the highest-performing categories in Jet-a-Porter resortwear (from May 1 through June 30) are dresses and cover-ups, sandals and espadrilles, swimwear, beauty and SPF products. The highest-performing products were Cloe Cassandro — Andrea printed silk-crepon tunic; Castaner-Carina canvas wedge espadrilles; Miguelina-Pamela linen wide-legged pants; Lemlem — Tiki off-the-shoulder embroidered cotton-blend gauze midi dress; Le Specs + Ad Selman the Last Lolita cat-eye acetate sunglasses, and LoveShackFancy — Larissa floral-print cotton and silk-blend maxidress.
WHAT’S SELLING: Julia Wetherell LeClair, co-founder of e-commerce site Orchard Mile, spent the last two summers testing the market with trunk shows at a local luxury hotel and a country club. Based on the trunk shows’ success, she decided to take the plunge and in June opened a 850-square-foot pop-up shop on Winter Street. “Martha’s Vineyard has the wealth and demographics,” she said. “I grew up there and my husband and I have a house there.”
Several retailers sell traditional or preppy-style apparel, including Vineyard Vines, J. McLaughlin and Lily Pulitzer, and Wetherell LeClair recognized an opening for fashion “that’s a reflection of my style. There’s a lot of European brands and things you won’t see anywhere else. We’re switching out brands and inventory every couple of weeks.” That’s a point of difference between Orchard Mile and other stores on the island that sell the same merchandise all summer long, Wetherell LeClair said.
Bestsellers at Orchard Mile include Perrin Paris’ La Capitale raffia glove clutch with interior flat pocket and lambskin lining, $995; Lemlem Imani asymmetric slipdress, $274; Temperley London, Avignon fitted dress, $360, and Solid & Striped’s The Amelia bathing suit, $168.
The Westside and Everafter pop-up, East Hampton, N.Y.
WHAT’S SELLING: Sari Sloane and husband Haro Keledjian, both former founders and buyers of Intermix, opened a pop-up shop for The Westside in a 6,000-square-foot shared space with Everafter, their luxury children’s store at 51 Newton Lane in East Hampton. Among the bestsellers at The Westside, Sloane cited LoveShackFancy dresses designed by Rebecca Hessel Cohen, a former fashion editor. “What she does for summer dressing, vacation and bohemian and feminine styles is amazing.” Another top seller, Warm features bohemian dresses and skirts with prints that have been described as “aristocratic hippie.” Pickford striped silk wide-legged pants retail for $695; a floral cotton voile jumpsuit, $475, and a Carolyn georgette sleeveless dress, $525.
AGolde denim shorts are also selling briskly, Sloane said, as are Aviator Nation hoodies. “They’re summer styles with a California vibe,” said Sloane. “You can wear the hoodies over your shoulders with a feminine dress and jean shorts and it’s a little more bohemian.” Hoodies are priced from $161 for a pullover to $356 for a short-sleeved hoodie dress.
“As a working mom, I know the lifestyle,” said Sloane, whose “a-ha moment” came while watching young mothers shopping at Everafter for their babies and children. “They were really casual. I knew they were shopping and buying from Net-a-porter, but when they were buying jeans, T-shirts, sweatpants and cute bathing suit beach cover-ups, there wasn’t a one-stop shop for the clothes you wear every day,” she said. “The clothing definitely exists, it’s on the eighth floor of Barneys New York and Shopbop.com. I wear jeans, sweats and Birkenstocks. I want to look cute and stylish, but also want to be comfortable running around.”
Olivela pop-up, Nantucket, Mass.
WHAT’S SELLING: Olivela, an e-commerce site with a charitable bent, unveiled a pop-up shop in Nantucket that chief merchant Kristen Sosa said is a good fit for the brand, whose mission is to donate a percentage of each purchase to organizations that support girls’ education such as the Malala Fund, which advocates for a world where every girl can have 12 years of schooling.
“We offer a highly curated selection of brands, including a lot of color and novelty, and a lot of things you won’t see anywhere else,” Sosa added.
Among the bestsellers are Dior J’adior Ribbon Slingback Ballerina flats, $790, the sales of which provide 21 days of school, and shoes by Stella McCartney; Hayward’s blue and white striped leather shopper, $900, as well as handbags by McCartney, Edie Parker and Fendi. Sales of Frame Le High Straight Feather jeans, $289, provide seven days of school for a girl in need.
“We’d love to stay in this location,” Sosa said. “The idea is to stay here. If you want to call it a permanent store… ” The pop-up is educating consumers as it helps girls take their rightful seats in classrooms in India and Afghanistan, among other places. “Part of the idea for the pop-up was having an immersive strategy. You can learn about our mission and what inspired our founder and ceo Stacey Boyd. At the pop-up, we’re testing an Instagram wall that shows [in real time] the Nantucket input [what consumers’ spending equals in education],” Sosa recently said. “We’re at over 35,000 days of school or the equivalent.”
Club Monaco, pop-ups in Southampton and Montauk, N.Y.
WHAT’S SELLING: Club Monaco is operating two pop-ups, including a partnership with Diptyque in Southampton through Aug. 29. Events throughout the summer included the launch of Dyptique’s Eau des Sens hair mist in June, a July 7 garden party featuring rose wine and an oyster truck, and the brand’s upcoming Garden of the Hesperides bash, July 21 and 22. Diptyque’s only Hamptons brick-and-mortar experience is at Club Monaco’s Southampton store, the company said, adding that bestsellers include candles with wraps decorated by a local artist. In Montauk, Club Monaco took up temporary residence from June 29 to July 2 at Ruschmeyers, a hotel established in 1952 where each room features a modern twist on rustic cabin decor. Think wicker headboards and Moroccan rugs.
Ruschmeyers staff got a wardrobe update, with looks put together by Club Monaco, and guests received early access to the brand’s July collection and perks such as limited-edition Ruschmeyers x Club Monaco totes and Club Monaco beach towels.
55 Croisette, Cannes, France
WHAT’S SELLING: Top sellers are Zimmermann floral gypsy dresses.
Monaco Marine, Merci La Mer, Monaco
WHAT’S SELLING: Bestsellers are a Vilebrequin swimsuit for Monaco Marine at 255 euros and L/Uniform large beach bag personalized with one’s initials at 650 euros.
By Marie, Saint-Tropez, France
WHAT’S SELLING: Top sellers have been the Marysia triangle bikini for 200 euros. Another popular swimwear brand is Tooshie.
Duchatel, Biarritz, France
WHAT’S SELLING: The bestseller is Balenciaga S trainers, around 700 euros.