By  on July 25, 2008

LOS ANGELES — Power players in the Orange County action sports apparel world are closely watching the sale of independent retailers to surf/skate brands in what may be an emerging market strategy.

This week, Volcom announced it had acquired Laguna Surf & Sport for an undisclosed sum. Founded in 1982, the multi-brand core shop has long been a Volcom account. But it also carries labels like Hurley, Mada and Matix in its two Orange County locations — one of which gained national visibility on MTV’s reality show hit “Laguna Beach.”

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