When surfers are in need of wax, new fins or other gear, they’re not heading to the local mall.
Surf shops have long served as places of community and a resource for stocking up on the most innovative new product or technical gear to get athletes back in the water in no time. Those hubs for culture — nestled in Southern California beach communities spanning from Malibu and Santa Monica to Huntington Beach and San Diego — have since given way to lifestyle businesses that have given birth to fashion brands and an industry that now generates billions of dollars in sales from core and mainstream consumers alike.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx