By  on November 1, 2017

A new study from IFTTT shows that the shopping preferences of American consumers shift during the holiday season, with many heading to the online sites during the season than at any other time throughout the rest of the year.

Thirty-five percent of consumers said they expect Black Friday to have the best deals of the year, followed by the day after Christmas at 29 percent. Cyber Monday was next at 21 percent. About 57 percent said the majority of their holiday spending would be at a mass retailer such as Wal-Mart Stores Inc. or Amazon. That was followed by the specialty chains at 16.9 percent, and the off-pricers Burlington and TJ Maxx at 11.5 percent. Further, 67.8 percent said they prefer to give an item as a present, compared with 19 percent who said experiences and 13 percent who chose money.

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