LONDON — Millennials are on track to become the dominant workforce by 2020 and currently represent $2.5 trillion in spending power. As a result, brands are racing to adapt their strategies and answer to their needs.
According to the latest report by Positive Luxury, the London-based platform that promotes brands with strong ethical and environmental standards, the new luxury consumers are increasingly aware of social and environmental issues such as animal welfare and labor practices, leading to a fundamental shift toward “mindful luxury” and away from the conspicuous consumption of the past.
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews