By  on January 22, 2018

LONDON — Millennials are on track to become the dominant workforce by 2020 and currently represent $2.5 trillion in spending power. As a result, brands are racing to adapt their strategies and answer to their needs.

According to the latest report by Positive Luxury, the London-based platform that promotes brands with strong ethical and environmental standards, the new luxury consumers are increasingly aware of social and environmental issues such as animal welfare and labor practices, leading to a fundamental shift toward “mindful luxury” and away from the conspicuous consumption of the past.

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