By  on December 4, 2018

MILAN — “We serve 160 countries in the world; if we imagine a future without off-line, that would be a dark future,” said Swarovski’s omnichannel and commercial operations executive vice president Michele Molon on Tuesday, ahead of the lighting ceremony of the Christmas tree the company has gifted to the city of Milan.

“The truth is that brick-and-mortar retail will never disappear, it will just continue to evolve,” added the executive, who was appointed to the role in January 2017, after joining the company in 2010.

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