MISSISSAUGA, Ont. – Swarovski has opened an immersive new digital Sparkle Pop-up concept for the holidays at Canada’s Square One Shopping Center here.Set inside the lofty grand foyer of Square One’s new luxury wing, a crowd looked on as dusk fell and a massive pink covering was craned skyward to reveal a formidable structure encased by digital screens bearing the single image of a bow-tied present. As the red-and-white bows were unfurled, onlookers were transported into a gleaming white crystal wonderland playground where Swarovski model Karlie Kloss and her friends celebrated the season and invited all those around them to do the same.“This pop-up is not just a store experience. This is the foundation for something more,” said Aurélie Pépion, managing director, consumer goods business for Swarovski Canada. “A lot of brands wanted this. But we are the first to have this technology that can create this kind of consumer experience,” Pépion said just moments before the global debut for the brand, as well as the big reveal of Swarovski’s 14-tier holiday tree at Square One.With the new pop-up technology, consumers are taken into an interactive digital experience, which represents a breakthrough for the retail industry, according to the French-born Pépion. Using technology developed by Swarovski’s European IT team over the past six months, consumers can now download headshots and do selfies with the celebrities featured in the Sparkle Pop-up video. Shoppers can use their headshots to experiment with Swarovski’s latest jewelry, watches and other accessories in this digital realm. That process, according to Pépion, gives customers a more accurate, real-life feel for how these items will look once worn.The Sparkle concept also allows shoppers to click and reserve items for pickup. This new service, according to Pépion, will be tested throughout select Swarovski locations in Toronto to start.Though future rollouts have yet to be revealed, Pépion foresees launches of Swarovski’s pop-up technology some time next year in the U.S., which is the brand’s number-one market. Other launches in Europe and Asia would likely follow.“We, as a fashion brand, are thinking about the future,” said Pépion. “Our loyal customers – 72 percent of whom have signed on to Swarovski’s loyalty program – look forward to the novelties we offer. But with this launch we are expanding the brand’s reach to appeal to Millennials,” she added. “Millennials expect fashion innovations – and they want a story. It’s about more than just creating products.”
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.