By  on November 19, 2017

MISSISSAUGA, Ont. – Swarovski has opened an immersive new digital Sparkle Pop-up concept for the holidays at Canada’s Square One Shopping Center here.

Set inside the lofty grand foyer of Square One’s new luxury wing, a crowd looked on as dusk fell and a massive pink covering was craned skyward to reveal a formidable structure encased by digital screens bearing the single image of a bow-tied present. As the red-and-white bows were unfurled, onlookers were transported into a gleaming white crystal wonderland playground where Swarovski model Karlie Kloss and her friends celebrated the season and invited all those around them to do the same.

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