By  on November 19, 2017

MISSISSAUGA, Ont. – Swarovski has opened an immersive new digital Sparkle Pop-up concept for the holidays at Canada’s Square One Shopping Center here.

Set inside the lofty grand foyer of Square One’s new luxury wing, a crowd looked on as dusk fell and a massive pink covering was craned skyward to reveal a formidable structure encased by digital screens bearing the single image of a bow-tied present. As the red-and-white bows were unfurled, onlookers were transported into a gleaming white crystal wonderland playground where Swarovski model Karlie Kloss and her friends celebrated the season and invited all those around them to do the same.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus