By and  on August 11, 2005

LONDON — While London isn’t exactly known as the capital of beach culture, the city is becoming more of a destination for fashion swimwear with the opening of two new shops: Pistol Panties and Biondi.

Pistol Panties designer Deborah Fleming stitched her first diamante bikini for a Barbie Doll when she was growing up in Miami Beach; she launched the brand in spring 2003. Fans of her retro-inspired bikinis and innerwear include Kate Moss, Elle Macpherson, Jade Jagger and Sarah Jessica Parker. Glamorous Fifties’ English beach resorts inspired the design of her first store, located on Westbourne Park Road in London’s Notting Hill neighborhood, a fitting location to house a collection Fleming describes as “Joan Collins-style pool chic.”

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