In the last 18 months, designer duo Johnny Talbot and Adrian Runhof have opened a two floor, 4,300-square-foot flagship in the Preysing Palace on Munich’s Theatinerstrasse, followed by a Dusseldorf boutique on the city’s newly developed luxury stretch on Heinrich Heine Allee, and now a 1,300-square-foot shop on Schlüterstrasse in the German capital.
“We’ve now finished the first step of our boutique roll-out,” co-founder Adrian Runhof said, adding, “And I think that will be it for the next two years. Things first have to grow and be built up.”
Launched in 2000 and primarily known for evening looks, the now day-through-evening collection is sold in 250 doors and 23 countries worldwide, including Neiman Marcus, Nordstrom, Bergdorf Goodman and Saks Fifth Avenue in the U.S. A Munich store was part of the Talbot Runhof strategy from the start, the original boutique located in the trendy Munich Gärtnerplatz neighborhood.
“Maybe a mistake with the [original] Munich shop was not developing it more. I mean, it was doing well,” commented Runhof. “But there was so much more potential, as we now see with the new flagship. We were always looking to New York, Paris and London, and not minding where we come from.”
The Dusseldorf store “was sort of imposed on us by circumstances. After Eickhoff left, that special atmosphere was missing to sell that special thing. And then we thought, okay, while we’re at it, let’s do Berlin. But in Germany, we’re done,” said Runhof, noting Talbot Runhof has “great partners in cities like Hamburg and Frankfurt, and as long as we have great partners, we’re not thinking of our own stores there.”
Not that Talbot Runhof doesn’t have strong partners in Munich, Dusseldorf, and Berlin, where it can be found in leading department and specialty stores like Loden Frey, Breuninger and KaDeWe. Such stores do a “great job of exposure, but the collection pieces we can sell in our own stores are so different. People are willing to try something different in this environment,” he said.
All three Talbot Runhof stores were designed by Patrick Ferrier, who in Berlin again whipped up a congenial salon interior featuring the designer duo’s favorite pinks to purple palette, fabric covered screens, generously sized dressing rooms, antique furniture reupholstered for an unexpected color pop, and for that Berlin touch, a resealed concrete floor.
The store will have its official opening on Jan. 18 during Berlin Fashion Week.