As part of its new yearlong initiative with Dress for Success, Talbots is encouraging shoppers and its 8,000 staffers to clean out their closets and contribute in other ways to help disadvantaged women who are trying to rejoin the workforce.
From Feb. 23 to March 22, the Talbots Give Confidence, Hope & Style campaign will include spring style events in stores in the U.S. and Canada. Customers can donate new wear-to-work items, mentor individuals and contribute charitable financial donations to benefit Dress for Success, a nonprofit that operates in 140 cities in 18 countries. There also will be a Talbots Red Door Grant program that will directly support Dress for Success’ Professional Women’s Group. The effort is part of the retailer’s Step Through the Red Door corporate philanthropic platform.
From March 5 to 8, supporters will be encouraged to donate new office-appropriate items to Dress for Success at their local Talbots stores. The suits, dress shirts, blazers, pants, dresses and shoes will be given to women who are transitioning back into the workforce and who are seeking economic independence. Talbots’ 513 stores will open early on March 7 so that consumers can shop the spring collection. Similar events are being planned for the fall.
Talbots’ March catalogue features an interview with Dress for Success’ chief executive officer Joi Gordon and Melissa Molinero, a client of the program. The two agencies have also teamed up for a video that doubles as a call to action for Talbots Give Confidence, Hope & Style. The video is posted on Talbots’ Web site.
Talbots ceo Lizanne Kindler described the partnership with Dress for Success as marking “a dynamic new chapter for our brand, and brings focus and momentum to our efforts to help women achieve both professional and personal success.”