By  on June 9, 2016

DO-OVER: The company Tamara Mellon, after a quick bankruptcy restructuring, is full speed ahead with a new plan.

Tamara Mellon Brand Inc., which shares its name with its creative director and Jimmy Choo cofounder, is set to move its headquarters from New York City to Los Angeles and go the direct-to-consumer route with the new brand, promising on its landing page limited-edition capsule collections turned around every two weeks. The company appears to be in step with the buy-now-wear-now movement, with a recent job posting describing the business as “old-school Italian artisanship meets new-school luxury (aka buy-now-wear-tomorrow at accessible prices).”

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