DO-OVER: The company Tamara Mellon, after a quick bankruptcy restructuring, is full speed ahead with a new plan.

Tamara Mellon Brand Inc., which shares its name with its creative director and Jimmy Choo cofounder, is set to move its headquarters from New York City to Los Angeles and go the direct-to-consumer route with the new brand, promising on its landing page limited-edition capsule collections turned around every two weeks. The company appears to be in step with the buy-now-wear-now movement, with a recent job posting describing the business as “old-school Italian artisanship meets new-school luxury (aka buy-now-wear-tomorrow at accessible prices).”

Mellon is expected to speak about the company’s September re-launch and new strategy next week at the Culver City, Calif., development Platform, according to a web site landing page for the upcoming event.

Several online job postings on search site Indeed show the company looking for a spectrum of talent, from a head of e-commerce to marketing coordinators, operations managers and directors of digital acquisition and engineering and development.

Tamara Mellon, the company, filed for bankruptcy in December and emerged from it in January, backed by new funding from venture capital firm New Enterprise Associates.

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