Target on Monday joined the early Black Friday promotions game, offering a selection of deals “for eager shoppers who want to beat the rush.”
These include 25 percent off all Beats wireless headphones, 25 percent off Apple TVs, an RCA 8″ Android tablet for $39.99, regularly $99.99, and 40 percent off STEM toys. The offers could be found at target.com/blackfriday.
Target said its Black Friday strategy will also give shoppers access to special deals on Wednesday, Nov. 25. Black Friday deals are already available for viewing for those simply too anxious to wait at target.com/weeklyad. The deals that will be offered on Nov. 25 will be posted for viewing on Nov. 22.
The retailer is introducing a new promotion, “10 Days of Deals,” with deep daily discounts on electronics, kitchenware and toys, among other products, from Nov. 22 through Dec. 1.
“Black Friday continues to kick off the holiday shopping season for many guests,” said Tina Tyler, chief stores officer at Target. “This year, Target will open our doors at 6 p.m. on Thanksgiving for the millions of families who make Black Friday in-store shopping part of their tradition. For those shopping from home, Target is once again making all of our Black Friday deals available on target.com. We’re introducing ‘10 Days of Deals’ to offer a wide variety of compelling deals before, during and after Black Friday.”
New this year, customers who spend $75 or more on Black Friday will receive a 20 percent discount to use toward a future purchase between Dec. 4 and Dec. 13.
While a handful of retailers including REI and DSW have opted to close their stores on Thanksgiving Day this year, Target said it’s offering extended hours, with stores opening on Nov. 26 at 6 p.m. and operating through 11 p.m. or midnight on Nov. 27. During the countdown to Christmas, from Dec. 19 through Dec. 23, Target’s hours of operation will be 7 a.m. to midnight. Stores will open at 7 a.m. on Dec. 24 and close at 10 p.m. or 11 p.m. The day after Christmas, stores will open at 7 a.m. and close between 10 p.m. and midnight, depending on location.
According to JLL’s 2015 retailer holiday survey, 76.7 percent of shopping center retailers believe that the holiday season is the most important time of year for revenue. About 53 percent of retailers expect to earn between 11 percent and 30 percent of their annual sales during the holiday season, and 32.3 percent said they’ll realize 31 percent to 50 percent of their total sales between Thanksgiving and Christmas. Only a limited number of consumers, 12 percent, plan to shop on Thanksgiving Day with 41 percent preferring to wait until Black Friday, according to the International Council of ShoppingCenters’ holiday survey.
Target said it’s trying to accommodate the holiday schedule preferences of employees and that hourly employees who work on a national holiday, including Thanksgiving, will be compensated at time-and-a-half their hourly rate. Also, hourly employees who work certain shifts on Thanksgiving and Black Friday will receive additional compensation on top of holiday premium pay, the company said.