Target Corp.'s flexible-format stores are on a tear, and New York City is a recipient of a lot of the love.The retailer on Wednesday said it will open a 21,000-square-foot unit on 29th Street and Second Avenue in Manhattan's Kips Bay neighborhood. Target is on its way to operating eight of the smaller stores in Manhattan, including existing units in TriBeCa and Herald Square, locations in the East Village and Lower East Side, bowing this summer, and Hell’s Kitchen, the Upper East Side and Kips Bay in 2019. Target isn't discriminating against the outer boroughs. Flexible-format units will bow in 2019 in Jackson Heights and Astoria, Queens; Midwood, Brooklyn, and Staten Island. Some of the biggest examples of the concept with 37,000 to 47,000 square feet of space, will be located in the boroughs, where the retailer planted its flag in areas such as Forest Hills, Queens and Bensonhurst in Brooklyn during an earlier round of development.
Target is on track to operate 130 small-format stores by the end of 2019 that offer elevated shopping experiences and assortments tailored to the needs and preferences of the community. Flexible-format units have become one of Target's main growth vehicles, eclipsing the expansion of full-line stores.New initiatives designed to enhance the in-store and digital beauty shopping experiences were also revealed on Wednesday, and Target said it has lowered the delivery fee for next-day household essential delivery service Restock, which recently rolled out nationally.Now being tested at 10 stores, with a rollout to more units slated for later this year, Target Beauty Studio lets customers virtually try on makeup using augmented reality via digital screens in the select beauty departments and online, desktop and mobile. Target's AR solution uses real-time facial mapping technology. Customers can upload a photo of themselves or choose a model with similar skin tone and features as a canvas on which to play and experiment with makeup and try products — without the mess. With beauty concierges helping consumers at beauty departments at Target stores, the retailer wanted to offer a similar benefit over to the Internet. Wednesday it revealed it will launch Beauty Chat text-to-get beauty advice services and target.com beauty chat. Shoppers browsing target.com cosmetics or skin-care pages will see a chat icon pop up when the service is available. Clicking on the icon and typing a question prompts a beauty concierge to provide an answer in real-time. The "soon-to-launch" text-to-get beauty advice service, which is enabled by texting “BeautyChat” to “Target," will be another way to get advice.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)