In the fall, the retailer will begin the process of renaming all CityTarget and TargetExpress stores to simply Target. In October, both new and existing stores will be rebranded with the company’s bull’s-eye logo.
“One of our strengths is the flexibility in our store design,” the retailer said. “Over the years, we’ve explored many different formats that help us tailor our stores to fit their neighborhoods.
To date, CityTarget and Target Express stores have opened in 14 locations across the country. The stores vary in size and assortment, but all have the goal of creating a locally relevant experience in urban areas.
The Minneapolis-based retailer emphasized that it’s “as committed as ever to our urban-growth strategy and developing stores specially designed for densely populated areas.”
Digital channels and services such as store pickup will be integrated into the small stores.
Target said six new stores will be unveiled in October. Four smaller, flexible format stores will bow in San Francisco, San Diego, Chicago and Rosslyn, Va. The other two traditionally sized units will open in San Diego Del Sur and Fort Worth, Tex.
The first CityTarget stores opened in Los Angeles in 2012, while TargetExpress, the retailer’s smallest format store, bowed in the Dinkytown neighborhood of Minneapolis in 2014. TargetExpress in 2015 continued to roll out in the San Francisco Bay Area with multiple locations.