By  on September 25, 2017

Target Corp. wants to win the talent war.With the unemployment rate near a 16-year low and intensifying competition for workers, the mass retailer on Monday said it will raise its minimum hourly wage for all employees to $11 an hour in October, with a commitment to increase it to $15 the minimum by the end of 2020. The $11 hourly wage will also apply to the 100,000 seasonal hourly workers Target plans to hire for the holidays.Target employs about 323,000, 160 per store on average. The retailer said its wages are now market-competitive, with all stores above the federal minimum wage. The last time Target lifted wages was 2016 when its minimum hourly wage rose to $10.

The company pointed out that $11 an hour is higher than the minimum wage in 48 states, and matches the minimum wage in Massachusetts and Washington. In addition to pay, Target said it offers a variety of schedules to meet the needs of its diverse workforce, helping store teams to build schedules around associates' availability. Target posts store schedules in advance, lets associates trade and pick up shifts at their stores, and doesn’t do on-call or snap scheduling.

“Target has a long history of investing in our team members," said Target chairman and chief executive officer Brian Cornell. "Target has always offered market competitive wages to our team members. With this latest commitment, we’ll be providing even more meaningful pay, as well as the tools, training and support our team needs to build their skills, develop professionally, and offer the service and expertise that set Target apart.”

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