By  on August 3, 2018

When it comes to attracting teens and young adults, department stores and mass merchants have their work cut out for them.

According to a study by Coresight Research, department stores have the highest penetration of shoppers ages 45 to 60. Target Corp. and T.J. Maxx attract younger age groups, but Target’s popularity trails off rapidly beyond the 30- to 44-year-old cohort, while T.J. Maxx has the highest penetration of shoppers 18 to 29.

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