By  on January 10, 2019

Target Corp.’s omni-channel strategy paid off during the holiday period when online orders picked up in stores and at drive-up areas fueled brick-and-mortar traffic. Based on solid results for the November and December holiday period, Target on Thursday said it was maintaining its guidance for the fourth quarter.

Same-store sales for the two months surged 5.7 percent compared with a 3.4 percent increase in the same period in 2017, driven by traffic and a small increase in average ticket sales. Store pick-up and drive-up grew 60 percent and accounted for one-fourth of the company’s total sales. Comparable digital sales shot up 29 percent and Target said it expects 2018 to be the fifth consecutive year in which its digital sales grew more than 25 percent. The retailer said it saw the strongest performance in toys, baby and seasonal gift items.

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