View Slideshow

With a bull’s-eye-shaped wreath hanging from its fake brick facade near an informational sandwich board, Target To-Go, a temporary store in lower Manhattan, was unveiled to the media on Thursday. The three-day holiday shopping event, located at Gansevoort and Washington Streets next to an entrance to the High Line, opens to the public today. It was designed with time-stressed consumers in mind. Retractable belts and posts similar to those used for crowd control at airports have been set up on the sidewalk. Customers will order items listed by number on a menu board. The selection includes fashion and beauty items, toys and electronics. For example, number two is a clear teardrop ornament for 99 cents; number six is a cashmere shawl, $24.99; number 15 is a pomegranate and cassis scented candle, $12.99, and a Rodarte for Target Sequin Rib Cage dress for $49.99 is number 40. Window vignettes trimmed in candy cane patterns are sorted by price — under $50, under $25 and so on. After placing their orders, shoppers go to a fast-food restaurant-like pickup window to collect their gifts, wrapped and ready for giving.

This story first appeared in the December 11, 2009 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus