By  on September 13, 2017

It’s going to be a difficult holiday season for retailers. Amazon, which crushed Christmas for the online sector, and cut into bricks-and-mortar sales, is expected to be as aggressive as ever. Wal-Mart Stores Inc.,which has been trying to answer Amazon’s incursions, is emphasizing the synergies between e-commerce and its vast fleet of stores, and will boost its promotional activity.

So where does that leave the smaller Target Corp.? The Minneapolis-based mass merchant believes it will distinguish itself  through service, and on Wednesday said revealed plans to hire about 100,000 employees across the U.S. for the holiday season.

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