NEW YORK — Target is planning to open its second Brooklyn store in 2016, a CityTarget in downtown Albee Square, Brooklyn.
The retailer, which operates a full-size Target less than a mile away at Atlantic Terminal in the Fort Greene section of Brooklyn, said the Albee Square store will be frequented by neighborhood residents and students from nearby institutions. The DeKalb Avenue subway station has an exit leading to Albee Square.
The company didn’t give the exact size of the Albee Square CityTarget, but the concept usually ranges from about 80,000 square feet to 100,000 square feet. In the case of a CityTarget set to open in Boston near Fenway Park next year, the store will have 160,000 square feet of space.
CityTarget is part of the retailer’s growth strategy of reaching consumers with smaller-format stores in urban areas with customized assortments and new shopping solutions.
“The growth of our stores portfolio looks different today than it did five years ago,” said Scott Nelson, senior vice president of property development at Target. “People are increasingly moving into city centers,” he said, adding that Target will continue to innovate in its general merchandise stores as it broadens its portfolio with smaller units.
Target has said that next year, it will open five TargetExpress stores, its smallest and newest format that’s about one-sixth the size of regular stores, with four in California and one in St. Paul.
Target’s general merchandise stores are about 127,000 square feet, locations with expanded food assortments, 135,000 square feet. Super Target units have about 175,000 square feet of space.
Albee Square has expanded from a 6,000-square-foot underutilized space into a 27,000-square-foot plaza that’s a center of activity for Fulton Street and surrounding businesses through efforts by the Downtown Brooklyn Partnership, working with the Fulton Mall Improvement Association.