By  on January 8, 2018

Target Corp.‘s biggest apparel brand launch of 2018 is also its most democratic.

The retailer during the first week of February will unveil Universal Thread, a women’s denim lifestyle collection with more than 500 items, including jeans, shorts, tops, dresses, accessories, jewelry and shoes. Universal Thread embraces all sizes and body shapes and will be priced up to 10 percent lower than the existing Mossimo denim, which is being phased out. The denim component of Ava & Viv, a plus-size lifestyle collection that Target launched in 2015, will migrate to Universal Thread.

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