Taryn Laében is bringing her experience building apparel and accessories retailer Kate Spade and jewelry firm Alexis Bittar to sleep startup Casper.

Laében was named chief experience officer and president of global retail and business development of the luxury mattress and bed e-tailer.

“Casper is rapidly growing from a direct-to-consumer, vertically integrated start-up to a global lifestyle brand centered around sleep,” Laében said. “We now see the potential to expand into multiple channels, product categories and international geographies. Sleepwear and sleep rituals are some of the largest contributing factors to a life well slept. We’re thrilled to explore this territory further.”

Laében was president of Alexis Bittar prior to joining Casper. Before that, she was senior vice president of Kate Spade North America, where she oversaw the brand’s 150-plus full-price and outlet stores in the U.S., Canada and the U.K. She also oversaw Kate Spade’s e-commerce division and North American wholesale business, which included partnerships with retailers such as Nordstrom, Bloomingdale’s and Macy’s. Laében was responsible for Kate Spade’s brand and product strategies and for the growth and profitability of Kate Spade’s largest region.

“I’m excited to leverage the experience in my seven years at Kate Spade — having developed the international business and overseen the North American portfolio — to grow the brand and redefine the category.”

Laében said Casper is reimagining and reengineering products for the bedroom.

Laében was a member of Kate Spade’s senior executive team, which has been credited with leading the company from a $90 million portfolio brand to a $1 billion public entity.

Prior to Kate Spade, Laében held executive positions at DKNY Jeans and Mexx.