NEW YORK — When opening stores, Ted Baker always strives to pay homage to the character of each neighborhood, and the company’s newest location in SoHo does just that with a nod to its history as an artistic community.
The 3,800-square-foot store, which will open to the public on Friday, is located at 117 Wooster Street in the heart of SoHo and its design reflects the Pop Art scene prevalent there in the 1960s.
The company has partnered with Pop International Galleries, which will curate a rotating exhibit of for-sale artwork in the store, including works by Dom Pattinson, UR New York, and SEN2.
British painter Pattinson has created a mixed-media painting of the Statue of Liberty sipping a cup of tea that will be permanently on display in the storefront window.
That mix of U.K. and U.S. signatures is a hallmark of the London-based Ted Baker, which offers some tongue-in-cheek references in all its stores. Here, more than 100 pink and blue Queen Elizabeth statues, complete with a waving hand, are juxtaposed with King Kong figures at the cash wrap.
Although this is Ted Baker’s 24th U.S. store, and its fifth in New York, this unit is the first to offer a selection of lifestyle products in addition to men’s and women’s apparel. These include limited-edition surfboards by British company Gulfstream, with patterns that mimic the store design; special Ted Baker bicycles by British maker Quella; and four designs of skateboards from Lovenskate in East London with artwork inspired by New York and London.
The store also offers its furniture collection, a line of more than 100 repurposed midcentury modern pieces, for the first time.
Gail Dobinson, global head of marketing for Ted Baker, said 2016 marks the company’s largest retail expansion in America. In addition to the SoHo store, the brand will open in Lenox Square in Atlanta on Oct. 21 and at Miami’s Brickell City Center on Nov. 3, bringing the total number of U.S. units to 26 by year-end. The company also has six full-price stores in Canada and concessions in 31 Bloomingdale’s stores.
To celebrate the SoHo opening, the company will offer tote bags featuring the Pattinson painting as a gift with purchase, as well as Ted Baker x Pintrill enamel bills. A portion of the proceeds from opening weekend will benefit Creative Art Works, a nonprofit organization that helps empower young people in the arts.