TenOverSix is moving its Los Angeles flagship to Miami.
The fashion and home designer boutique located at 8425 Melrose Avenue in West Hollywood will close in July. Among its fashion offerings — from apparel to footwear and accessories, such as handbags, jewelry and grooming items for men and — is merchandise from Alexander Wang, 3.1 Phillip Lim, Band of Outsiders, Rachel Comey, Comme des Garçons and Karen Walker.
Cofounder Kristen Lee is focusing on the new retail location set to open later this year in Little River, in time for Miami Art Basel in December. She is also pondering an expansion of the existing Dallas location, as well as a possible opening of a third store in New York City in 2018.
According to Lee, the company has been “flirting” with the idea of moving for over a year. She said Miami is appealing because it’s “not a saturated market, especially for emerging fashion and design.”
Lee said Little River reminds her of Silver Lake and Echo Park in Los Angeles, where she lived for ten years. As for the new Southern site for the future flagship, Lee said: “Cool things are percolating in this area and we are excited to be part of it. Also, who doesn’t love going to Miami? We believe in focusing our work in the places we love exploring. Miami Art Basel has long been a favorite for us, and in general it’s always a fun getaway from N.Y. and Austin.”
Lee also said in the nearly 10 years since the Los Angeles store opened, the neighborhood has shifted “dramatically with new galleries, restaurants, bars and retail taking on a life of its own. It’s an entirely new landscape compared to when we were one of the first to offer a complete retail experience comprising a curated assortment of emerging fashion, design, homeware and printed matter.”
The L.A. store has begun store closing sales, with merchandise discounted up to 80 percent off original prices. The company web site and the Dallas store will continue in operation.