Thanksgiving’s post-turkey stupor met its match Thursday as the massive allure of holiday retail promotions carved out high numbers going into Black Friday.
Before sitting down to dinner at 5 p.m. ET on Thursday, people tapped and swiped their way to $1.52 billion in online spending, making for 16.8 percent growth, year over year, said Adobe. The momentum carried over to the next morning: Preliminary figures for Black Friday mark $640 million in online spending as of 10 a.m. ET, representing 18.4 percent growth.