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True Grit
Owners: Jill Johnson and Wally Piatt
Vibe: Funky and reminiscent of a spaceship, it looks like a hunting lodge from the future.
Bestsellers: Frankie B. denim
Lines: Juicy Couture, C&C California, White Trash Charms, Miss Sixty and a customized T-shirt booth.

India House
Owners: Yana and Krishan Gupta
Vibe: Colorful exotic outdoor Indian Bazaar; a thin slice of New Delhi in downtown Santa Barbara.
Bestsellers: Beaded slippers — sells over 200 a day.
History: The husband-and-wife team expanded the family business of Indian imports — furniture, clothing, textiles and jewelry — into an open lot on State Street eight months ago.

Yellowstone Vintage Clothing
Owners: Paul and Stephanie Haugen
Vibe: A treasure trove of mint-condition Fifties cardigans and Eighties rock Ts.
Bestsellers: Fifties prom and party dresses and vintage rock Ts.
History: The husband-and-wife team started the store on the now-popular shopping strip, La Brea Avenue, in Los Angeles 30 years ago. They have since moved the business to downtown Santa Barbara, where the shop has become a destination for celebrities, stylists and designers.

Owner: Ex-Londoner Caroline Diani.
Vibe: A bright and airy space with high-beamed ceilings, this sophisticated yet casual designer boutique attracts a steady stream of regulars. Expect to be greeted by warm smiles and the wagging tail of Caroline’s black lab, Plum.
Bestsellers: Inhabit and Marc by Marc Jacobs jeans.
Lines: Vanessa Bruno, Barbara Bui, Petit Bateau, Jenny Kayne,Alvin Valley, Laurence handbags, Me and Ro jewelry and Bernardo sandals.

This story first appeared in the June 1, 2005 issue of WWD. Subscribe Today.

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