QVC and HSN have a track record of discovering and nurturing emerging brands, but doubled down on their initiatives through a nationwide search in 2019 called “The Big Find,” involving beauty, fashion, accessories and jewelry.
In the first quarter of 2020, 38 of the brands will launch on QVC or HSN, including 21 beauty brands such as Act & Acre, Mented Cosmetics, Alkaglam and Follain; jewelry brands such as Valencia Key Jewelry and Taudrey, and accessories brands such as Have Some Fun Today. The remaining 32 get launched through the year.
For the brands selected, it’s a big break and potential lift in the business. They will get exposure on HSN and QVC broadcasts, web sites, apps and social pages.
“As the pioneers of video commerce and brand storytelling, we’ve launched or nurtured some of the nation’s most successful entrepreneurial brands, such as IT Cosmetics, Tatcha, Junior’s Cheesecake and Korres,” said Mary Campbell, chief merchandising officer, Qurate Retail Group, and chief commerce officer, QVC U.S. “By supporting entrepreneurs, we continue to bring customers innovative new brands, often with a high degree of exclusivity. We’re constantly on the hunt for promising entrepreneurs with compelling products.” QVC and HSN are part of Qurate, along with Zulily and the Cornerstone brands.
The Big Find search opened online in June 2019 and drew more than 650 entries from 43 states, the District of Columbia and 12 other countries. Submissions came from as far as South Africa, Australia, Singapore, South Korea and India. Even the city-state of Monaco contributed an entry.
In August, more than 270 semifinalists met QVC and HSN buyers at daylong pitching sessions in St. Petersburg, Fla., where HSN is based, and West Chester, Pa., where QVC is based as well as in New York and Seattle. Each entrepreneur had 10 minutes to explain why their product should be offered on QVC or HSN. Judges went beyond the product to consider the story behind the brand and how each brand and product could be brought to life through live storytelling across different customer touch points.
“Amanda and I were blown away by how much we learned during training and how supportive the entire HSN team has been,” said KJ Miller, founder of Mented Cosmetics. “Being a part of The Big Find has been such an incredible experience. Our HSN collaboration gives us a platform to reach a wider audience, and watching so many new customers fall in love with our products has been the ultimate dream come true. We’re excited to introduce more women to the products we created with pigmented skin types in mind.”
QVC and HSN have tapped vendors for mentoring sessions for the winners of The Big Find. Founders and other leaders from Mally Beauty, Laura Geller, Vionic shoes, Beauty Bioscience and other established brands are meeting with leaders from the up-and-coming brands to answer questions, share insights and offer coaching.
Of the 70 brands, HSN is featuring 18 in beauty, six in accessories, seven in apparel/footwear and five in jewelry. QVC is featuring 16 in beauty, eight in accessories, five in apparel/footwear, five in jewelry and one in home.